Dr Duncan Westbury was at WildCru during 1997 where he worked for Paul Stewart decoding surveillance videos of badgers at Wytham Woods. He left WildCru clutching a signed copy of ‘Velvet Claw’ to start a PhD at the University of Sheffield on grassland creation and restoration. After successfully defending his thesis, Duncan started a post-doc at the University of Reading investigating the development of new agri-environment scheme options. After nearly 10 years of post-doctoral research and lecturing at the University of Reading, Duncan joined the University of Worcester in 2011. His research now focusses on the delivery of ecosystem services through the provision of wildflower habitat in a range of crop types including apples, cherries, and citrus. Dr Westbury is the research lead for the Sustainable Environments Research Group (SERG) at the University of Worcester, and the course leader for BSc (Hons) Environmental Management & Sustainability.