I work at the interface of business and biodiversity, exploring the value of wildlife in corporate branding and its wider role in shaping how organisations think about identity, authenticity and purpose. My research examines how the presence of wildlife in brand storytelling connects cultural meaning with commercial value, bridging sustainability and marketing to better understand how brands represent, and potentially influence, human relationships with nature.

My research interests include:

1) Wildlife & corporate branding – The presence of nature and wildlife themes in brand identity;
2) Sustainability & business narratives – The evolving relationship between corporate responsibility and biodiversity;
3) Consumer engagement with wildlife – The role of wildlife imagery in shaping perceptions and values.