The reduction of hunting pressure is key to the survival of endangered sea turtle populations in the Maldives. Understanding the motivations for hunting is thus key to conservation efforts.
WildCRU research is using social science methods, including interviews, focus groups, and surveys to gather insight from communities across the Maldives. The findings are informing social marketing interventions, including educational programs and media campaigns which include pre- and post- assessments to measure changes in attitudes and behaviours.
This work is contributing to sustainable conservation strategies that are aligned with local values, helping protect endangered sea turtle populations for generations to come.