I am a DPhil researcher at the University of Oxford and Managing Director of the UK Business and Biodiversity Forum (UKBBF), where I work at the interface of business and biodiversity. This is a theme carried over into my academic research, which explores the presence of wildlife in corporate branding, considering its broader implications for consumer engagement, brand identity, and environmental messaging. My work seeks to bridge the gap between sustainability and marketing, exploring how wildlife-linked branding reflects and influences wider cultural and commercial trends.

My research interests include:

1) Wildlife & corporate branding – The presence of nature and wildlife themes in brand identity;
2) Sustainability & business narratives – The evolving relationship between corporate responsibility and biodiversity;
3) Consumer engagement with wildlife – The role of wildlife imagery in shaping perceptions and values.